We are Nikolaj and Frederik - two brothers with a passion for sports and performance. Our journey started on the soccer field, where we experienced the frustration of equipment that didn't meet our needs as players. So we took matters into our own hands and created something new.

Our first mission was simple: create the perfect football equipment. Functional, stylish and designed to make a difference. Today, ELITA is more than football. We develop products that help athletes across sports perform optimally and recover efficiently.

We combine the best of sports equipment and recovery to ensure you can perform at your best - whether it's on the field, in the gym or wherever your passion takes you.

Thank you for being part of the journey - we hope you feel the difference when you choose ELITA.